Guides
Practical guides to finding why landing pages don't convert, what to fix first, and how to measure changes on smaller sites.
Which Elements Do Visitors Ignore on Your Website?Your best content can be invisible. Eyetracking research shows which kinds of elements visitors skip, and here is how to check which ones they skip on your page.Form Abandonment Analysis: Find Where Leads Drop OffPeople start your lead form and never send it. Here is how to measure where they quit, read the pattern, and fix the right thing first.Holiday Shipping Cutoff Dates 2026: What to Tell ShoppersThe carriers have published their 2026 holiday dates. Here's how to turn them into an order-by date for your store, where shoppers need to see it, and what to say once it passes.Lead Form Thank-You Page: What to Put on It (Checklist)The page after the form is where a lead is most interested and most ignored. Here is what to put on it, how to track it, and what to leave off.Why Is My Mobile Conversion Rate Low? 10 Store ChecksPhones bring most of the traffic and often fewer of the orders. Measure the gap first, then work through 10 checks covering speed, tap targets, navigation, filters and forms.SaaS Website Conversion Audit: 12 Checks, Visit to SignupTraffic but few trials? Audit the path a SaaS buyer actually takes, from homepage to pricing to signup, and rank what you find before you change anything.Add to Carts but No Sales on Shopify? Find the LeakCarts but no orders is a location problem before it's a design problem. Use Shopify's own funnel report to find the step buyers leave at, then work through the causes for that step.Shopify Checkout Optimization: 10 Settings to CheckShopify's checkout is locked on most plans, but its settings aren't. Here are the 10 settings and checks that decide how many fields, surprises and dead ends your buyers hit.Shopify Collection Page Optimization: 10-Point ChecklistCollection pages decide whether shoppers ever reach a product page. Ten checks for sort order, filters, product cards and mobile, with the research behind each and how to set them up on Shopify.Black Friday Product Page Checklist for Shopify StoresYour product pages close the Black Friday sale. 10 Shopify checks for sale pricing, honest stock and delivery dates, total cost, gift questions, and speed.CRO Audit Cost: What Agencies Charge and What You GetPublished CRO audit prices run from a $199 app audit to $10,900 research-firm audits. What drives the price, what a good audit includes, and what to ask.CRO Without A/B Testing: A Guide for Low-Traffic SitesNot enough traffic for a real A/B test? A 7-step way to find what to fix, change one thing at a time, and measure honestly before and after.