A real finding
This is what lands in your inbox.
Not a heatmap to interpret. Not “we think the hero is weak.” A spot on your page, the number behind it, and the exact change, taken from a real client report.
Anatomy of a finding
Four lines. Every one earns its place.
- A spot and a numberThe headline names where on the page, and how many of your visitors it affected. Counts always come with their totals.
- Why it costs youOne plain sentence on what that does to a visitor at that moment, so you can judge it yourself.
- The exact changeNot “improve your copy.” The line to write, the element to move, the field to cut. Something you can ship this week.
- How we’ll prove itThe fix is registered before you ship it, so the before and after is a fair comparison, not a story told afterwards.
A finding as your Fix List opens it. From a real client report; the site name and dates are samples.
Why you can trust it
Every number is checked by code before you see it.
Findings are drafted from your data, then a separate check re-computes every number and page claim. A finding that fails is repaired once or dropped. These rules never bend:
- Counts come with totals. “9 of 345 visitors tapped it,” never a bare number.
- No percentages from tiny samples. A percentage prints only from a base of 30 or more. Under 10 is labeled a hypothesis.
- Tapped is not submitted. We say exactly what was measured, nothing more.
- Fix this, or worth testing. With enough visits behind it, a finding says “fix this.” Without, it says “worth testing,” with its confidence and why it isn’t higher.
- Never recommend what the page already does.
The re-measure
Then we prove whether it worked.
No model touches a verdict. The before-and-after is a fixed statistical comparison on the same measurement, so “it worked” means it worked.
The week’s top fix goes on your fix ledger before anything ships.
You press “I shipped this.” The before period closes.
Your next visitors are measured on the same instrumentation.
Improved, worse, no change, or not enough data yet. Emailed to you.
Every fix you ship lands here with its verdict. Sample data.
Measured on live client traffic
The share of visitors reaching a client’s signup form more than doubled within one week of our recommended fix going live. Same instrumentation, before and after. One client’s measured result; results vary.
The report itself was insane. We could not believe how much you were able to pull from our own traffic.
StackingCashCortality shows us exactly what moves conversions. It has become a core part of how we make every change.
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