Guides
Practical guides to finding why landing pages don't convert, what to fix first, and how to measure changes on smaller sites.
Shopify Checkout Optimization: 10 Settings to CheckShopify's checkout is locked on most plans, but its settings aren't. Here are the 10 settings and checks that decide how many fields, surprises and dead ends your buyers hit.Shopify Collection Page Optimization: 10-Point ChecklistCollection pages decide whether shoppers ever reach a product page. Ten checks for sort order, filters, product cards and mobile, with the research behind each and how to set them up on Shopify.Black Friday Product Page Checklist for Shopify StoresYour product pages close the Black Friday sale. 10 Shopify checks for sale pricing, honest stock and delivery dates, total cost, gift questions, and speed.CRO Audit Cost: What Agencies Charge and What You GetPublished CRO audit prices run from a $199 app audit to $10,900 research-firm audits. What drives the price, what a good audit includes, and what to ask.CRO Without A/B Testing: A Guide for Low-Traffic SitesNot enough traffic for a real A/B test? A 7-step way to find what to fix, change one thing at a time, and measure honestly before and after.Why Is My Landing Page Not Converting? 10 ChecksGetting visitors but no signups? Before you redesign, work through these 10 checks in the order visitors hit them, and fix the biggest leak first.Shopify Black Friday Landing Page Checklist (2026)Four weeks to Black Friday. A 12-point checklist for your Shopify sale landing page: the offer, the first phone screen, honest terms, speed, and a full test run.Shopify Product Page Conversion Audit: 12-Point ChecklistShoppers land on your product page and leave? Run this 12-point audit yourself in an afternoon, on a real phone, then rank and measure the fixes.