Check a client's landing page before you scale their ad spend
When a client wants to scale spend, the landing page can decide whether the extra budget pays off. Check it first, from the URL alone, then measure real visitors.
Scan your page free → Start your free week
Free page scan: see your first-screen attention prediction, then get the full findings by email a few minutes later. About a minute, no install needed.
The page decides whether more budget pays off
When a client asks to scale spend, the usual levers are bids, audiences and creative. But if the landing page loses most of the people who click, more budget buys more of the same loss. A quick check of the page first can save an awkward conversation a month later.
Common signs the page, not the campaign, is the bottleneck:
- Strong click-through, weak conversion rate. The ad is doing its job and the page isn't. Walk through the checks for Facebook ads with clicks but no sales.
- Visitors leave right away. A high bounce rate on a landing page often points to a mismatch with the ad, a slow first screen or an unclear offer.
- Mobile converts much worse than desktop. The key information or the button may sit below the fold on a phone. See low mobile conversion rates.
- The form or checkout loses people. Look at what the page asks for and when.
Bring evidence, not opinions
Telling a client their page needs work goes better with evidence. The free scan gives you a first look at the page from its URL alone, before anyone installs anything. When the client agrees, one small tag on their site lets Cortality measure how their real visitors use every part of the page. You get a Fix List you can forward: each finding with what we measured, why it costs them, the exact change and the re-measure that shows whether it worked. If the client already has click or scroll maps, our guide on how to read a website heatmap helps turn them into a short list of fixes.
For a structured review alongside it, use our website UX audit checklist and the 10 landing page checks. If the client is comparing this with a paid audit, what agencies charge for a CRO audit sets out the usual options.
Scan your page free → Start your free week
Free page scan: see your first-screen attention prediction, then get the full findings by email a few minutes later. About a minute, no install needed.
Running many client sites?
This page is for checking a client's page before you scale spend. If you want to run Cortality across every site you manage, see Agencies and partners. It covers pooled visitors on one invoice and white-label reports. Comparing tools? There are neutral write-ups of the best heatmap tools and Hotjar alternatives.
Questions
Can I scan a client's page without access to their site?
Yes. The free page scan works from a URL alone, so you can check a client's landing page before anyone installs anything. You see a first-screen attention prediction, and the full findings arrive by email a few minutes later. Scanning a few client sites? Use a separate email for each. It's a prediction from our attention model, not data from the client's visitors.
What does the client need to install for real-visitor data?
One small tag on their site. It takes about five minutes and works with Shopify, WordPress, Webflow, single-page apps and custom builds. Once it's in, Cortality measures how the client's real visitors use every part of the page.
Is this the same as your partner program?
No. This page is for checking one client's page before you scale spend. If you run Cortality across many client sites, with pooled visitors on one invoice or white-label reports, see Agencies and partners.
How much does Cortality cost?
Plans are $99, $249 or $499 a month (Enterprise is custom). Every plan starts with a free first week, and you see your first report before any charge.
Will it tell the client their ads are the problem?
It looks at the page, not the ads. It shows which parts of the page visitors see, skip and stop at, and ranks what to fix. That helps you separate a targeting problem from a page problem before you spend more.