The Best Microsoft Clarity Alternatives in 2026, Compared Honestly
The best Microsoft Clarity alternatives are Contentsquare (Hotjar's new home) when you want surveys and longer history, Mouseflow for funnels and form analytics, Crazy Egg when you also want A/B tests, and PostHog or FullStory when the job is product analytics. Cortality belongs on the list when the job is not more footage to watch, but a ranked list of what to fix on a live page, and whether the change worked.
Cortality: AI website UX analysis that shows where visitors get stuck and what to fix. It is not a heatmap. Start your free week.
Updated November 2026. Prices below were checked on each vendor's own page on November 12, 2026, except where a vendor only prices through a demo or quote. Prices change often, so confirm before you buy.
Disclosure: I'm Colton, a co-founder of Cortality, which is one of the tools on this page. Where another tool is the better pick, this page says so.
Quick answers
Should I actually leave Microsoft Clarity?
Usually no. Microsoft Clarity is "a free service forever" with no traffic limits, and it includes session recordings plus click and scroll heatmaps. Keep it if that is all you need. Look at an alternative when you hit a gap Clarity does not fill: surveys, longer recording history, product analytics, or a ranked Fix List.
What is the closest paid alternative?
Contentsquare, which is now Hotjar's home, is the usual next step for marketers who want surveys next to recordings and more than 30 days of recording history. See Microsoft Clarity vs Hotjar for the head-to-head.
Is Cortality a replacement for Clarity?
No. Clarity shows what visitors did. Cortality measures how real visitors use each element of a page and gives you a ranked Fix List. It works alongside Clarity, not instead of it. Start your free week.
Which alternative matches the job
Clarity is strong at free recordings and heatmaps. Most "alternatives" only win on a narrower job, so match the gap first:
| Gap you still have | Kind of tool | Examples |
|---|---|---|
| I just need free recordings and heatmaps | Behavior tool | Microsoft Clarity (stay) |
| I want surveys and longer history | Experience analytics | Contentsquare (Hotjar's new home) |
| I want funnels, forms and friction on a simpler paid plan | Session replay + form analytics | Mouseflow |
| I want heatmaps plus A/B tests | Heatmaps and testing | Crazy Egg |
| I want product analytics plus replay | Product analytics + session replay | PostHog, FullStory |
| I want a ranked list of what to change on a live page | Element-level measurement | Cortality |
For a marketer-focused stack that also covers written and visual feedback, see best UX analytics and feedback tools for marketers.
The alternatives, side by side
Updated November 2026. Prices checked November 12, 2026, on each vendor's public page, except quote-based plans.
| Tool | Best for | Fills a Clarity gap? | Price as listed |
|---|---|---|---|
| Microsoft Clarity | Free recordings and heatmaps on any site | The baseline | Free forever, no paid tier |
| Contentsquare (Hotjar's new home) | Recordings, heatmaps and surveys together | Yes: surveys and longer data history | Free up to 200k sessions/month; Growth $49/month paid monthly or $39/month paid yearly; Pro and Enterprise through sales |
| Mouseflow | Funnels, form analytics and friction | Yes: form analytics, surveys on higher plans, longer history on paid plans | Free (500 sessions/month); Essential 25, Advanced 109, Premium 319 per month billed yearly; Enterprise custom; 14-day free trial |
| Crazy Egg | Heatmaps, surveys and A/B tests | Yes: surveys and A/B testing (from Plus) | Free plan for analytics, instant heatmaps and surveys; Starter $29, Plus $99, Pro $249, Enterprise $599 per month, billed yearly; 30-day trial |
| PostHog | Self-serve product analytics plus replay | Yes: product analytics, flags, surveys; replay history is still 1 month on the free plan | Free allowance of 1M analytics events and 5,000 session recordings/month; then pay-as-you-go |
| FullStory | Deep product analytics and replay at scale | Yes: product analytics and 12 months of analytics retention on the free plan | FullstoryFree (30,000 sessions/month, 12 months' retention, up to 10 users); Business, Advanced and Enterprise by request |
| Cortality | Knowing which element to fix first, and whether the fix worked | Yes, for a ranked Fix List; no, it is not a recording tool | $99, $249 or $499/month; Enterprise custom; free first week |
1. Microsoft Clarity: often the tool you should keep
What it does well. Session recordings, click and scroll heatmaps, rage and dead clicks, funnels, a Google Analytics integration, and Copilot summaries of heatmaps (Clarity FAQ).
Pricing. Free forever, with no traffic limits. Microsoft says you're never compelled to upgrade to a paid version. Clarity records up to 100,000 sessions per project per day.
Keep in mind. Recordings are kept for 30 days (favorites and a random sample can be kept for up to 9 months). Heatmaps can be viewed for up to 9 months. Surveys are not part of Clarity's listed features. Microsoft says Copilot takeaways "shouldn't be treated as expert recommendations".
Who it's for. Almost every site, as the default free behavior tool. If this is all you need, stay.
2. Contentsquare, Hotjar's new home: surveys and longer history
What it does well. Heatmaps, recordings, funnels and basic surveys on the free plan. Growth adds journey analysis and AI summaries of replays and heatmaps, with 13 months of data (pricing).
Pricing. Free covers up to 200k sessions a month, with 1 month of data access. Growth is $49 a month paid monthly or $39 a month paid yearly. Voice of Customer surveys start at $79 a month, with a free tier of 100 responses a month. New accounts start with a 15-day trial of Growth.
Keep in mind. Hotjar sign-ups are closed, so a new user is choosing Contentsquare (source). This is the closest "Clarity, but with surveys and a longer paid history" option for marketers. See Contentsquare alternatives if you are leaving Contentsquare rather than Clarity.
Who it's for. Marketing teams that want written feedback next to recordings, or more than 30 days of recording history.
3. Mouseflow: funnels and forms on a simpler paid plan
What it does well. Session replays, click, scroll and attention heatmaps, friction detection, and conversion funnels. Higher plans add feedback surveys and form analytics (pricing).
Pricing. Free covers 500 sessions a month. On November 12, 2026, the pricing page listed Essential, Advanced and Premium at 25, 109 and 319 a month billed yearly (5,000, 25,000 and 100,000 sessions). Enterprise is custom. Mouseflow's page shows these numbers without a currency symbol, so check the price for your region. There's a 14-day free trial.
Who it's for. Smaller sites that want funnels and form analytics without an enterprise rollout. If you are leaving Mouseflow rather than Clarity, see Mouseflow alternatives.
4. Crazy Egg: heatmaps, surveys and A/B tests
What it does well. Instant heatmaps, recordings, website surveys and, from the Plus plan, A/B testing (pricing).
Pricing. There is a free plan with web analytics, instant heatmaps, conversion analytics and surveys. Paid plans are Starter $29, Plus $99, Pro $249 and Enterprise $599 a month, and all paid plans are billed yearly. They offer a 30-day trial.
Keep in mind. Clarity already covers heatmaps and recordings on its free plan. Crazy Egg is a better pick when you also want surveys and tests in the same product, and you are fine paying yearly.
Who it's for. Marketers who want heatmaps and simple A/B tests together. If you are leaving Crazy Egg rather than Clarity, see Crazy Egg alternatives.
5. PostHog: product analytics plus replay, self-serve
What it does well. Product analytics, session replay, feature flags, experiments and surveys in one product (pricing).
Pricing. As listed on November 12, 2026, the free allowance includes 1 million analytics events and 5,000 session recordings a month. Above that, PostHog is pay-as-you-go. Recordings are kept for 1 month on the free plan and 90 days on pay-as-you-go.
Keep in mind. It is strongest when a technical team is happy to install and configure it. The free replay history is still one month, like Clarity.
Who it's for. Product and engineering teams that want analytics and replay without a sales-quoted plan.
6. FullStory: product analytics at scale
What it does well. Session replay, heatmaps, funnels and product analytics, with add-ons for StoryAI and in-app guides and surveys (pricing).
Pricing. FullstoryFree includes 30,000 sessions a month and 12 months of analytics retention, for up to 10 users. The Business, Advanced and Enterprise plans are priced on request. I am not inventing a paid number.
Who it's for. Product and analytics teams that need more depth than Clarity, or that already like the platform. See FullStory alternatives if FullStory is the tool you are leaving.
7. Cortality: which element to fix first, not another replay tool
What it does well. One small tag measures how real visitors use every element of the page: what they see, what they skip, and where they scroll, tap and stop. You get a ranked Fix List. Each finding shows what we measured, why it costs you, the exact change to make, and a re-measure that shows whether it worked, with a verdict of Improved, Worse, No change or Not enough data yet (how it works).
Pricing. Starter $99 a month, Growth $249 a month, Scale $499 a month, and Enterprise is custom, month to month (pricing). Every plan starts with a free first week, and you see your first report before any charge. Any charge can be refunded within 14 days, no reason needed (refunds).
Keep in mind. It is not a heatmap and not a Clarity replacement. It does not replace session recordings. It works alongside Clarity when the missing piece is a ranked list of page fixes.
Who it's for. Marketing sites, online stores and SaaS sites that have traffic but not enough conversions, and want to know what to change first.
Want a quick look before installing anything? The free page scan works from a URL alone, takes about a minute, and needs no install. It's a prediction from our attention model, not data from your real visitors, and the full findings arrive by email.
How to pick
- Free recordings are enough: stay on Clarity. Watch 10 to 20 sessions of visitors who left.
- You want surveys or longer history: add Contentsquare's free plan, or Mouseflow if you also want funnels and form analytics.
- You want heatmaps and A/B tests in one product: Crazy Egg, and you can still keep Clarity.
- You want product analytics plus replay: PostHog if you can install it yourself, or FullStory if you need that depth and can get a quote.
- You have traffic, few conversions, and no time to watch recordings: add Cortality for a ranked list of fixes and a re-measure on each one. Start your free week.
Related: Best UX analytics and feedback tools for marketers · Mouseflow alternatives · Crazy Egg alternatives
Sources (checked November 12, 2026)
- Microsoft Clarity FAQ: learn.microsoft.com/en-us/clarity/faq
- Contentsquare pricing: contentsquare.com/pricing and "Hotjar is now part of Contentsquare": contentsquare.com/hotjar
- Mouseflow pricing: mouseflow.com/pricing
- Crazy Egg pricing: crazyegg.com/pricing
- PostHog pricing: posthog.com/pricing
- FullStory pricing: fullstory.com/pricing
- Cortality: pricing, refunds
Questions
What is Cortality?
Cortality is AI website UX analysis that shows where visitors get stuck and what to fix. It is not a heatmap. The paid product measures how real visitors use each element of the page, ranks the fixes, and re-measures each change. Every plan starts with a free first week.
What are the best Microsoft Clarity alternatives?
For most teams, stay on Clarity if free recordings and heatmaps are enough. Add or switch to Contentsquare, Hotjar's new home, when you want surveys and longer history. Mouseflow is a simpler paid option for funnels and form analytics. Crazy Egg fits if you also want A/B tests. PostHog or FullStory are stronger when the job is product analytics. Cortality is not a recording tool; use it when you need a ranked list of page fixes and a re-measure of each one.
Is Microsoft Clarity really free?
Yes. Microsoft says Clarity is a free service forever, with no traffic limits and no paid version you are compelled to buy (checked November 12, 2026, on the Clarity FAQ). Recordings are kept for 30 days, and heatmaps can be viewed for up to 9 months.
Why would I replace Microsoft Clarity?
Usually you would not. The usual reasons to add something else are longer recording history, on-site surveys, deeper product analytics, or a ranked list of what to change on a live page. You can keep Clarity installed and add the tool that fills the gap.
Is Cortality a Microsoft Clarity alternative?
Only for a specific job. Clarity shows what visitors did through recordings and heatmaps. Cortality does not replace that, and it is not a heatmap. It measures how real visitors use each element of a page, ranks what to fix, and re-measures each change. Keep Clarity installed, and add Cortality when the missing piece is a ranked Fix List.
How much does Cortality cost?
Plans are $99, $249 or $499 a month, and Enterprise is custom. Every plan starts with a free first week, you see your first report before any charge, and any charge can be refunded within 14 days.