The Best PostHog Alternatives in 2026, Compared Honestly
The best PostHog alternatives are Microsoft Clarity for free recordings and heatmaps, FullStory when you want product analytics and replay at scale, and LogRocket when you also want error monitoring next to replay. PostHog itself is often named when people ask, "What are the best FullStory alternatives?" so those pages belong together; see FullStory alternatives and LogRocket alternatives. Cortality belongs here when the job is not more events or footage to review, but a ranked list of what to fix on a live page, and whether the change worked.
Cortality: AI website UX analysis that shows where visitors get stuck and what to fix. It is not a heatmap. Start your free week.
Updated November 2026. Prices below were checked on each vendor's own page on November 13, 2026, except where a vendor only prices through a demo or quote. Prices change often, so confirm before you buy.
Disclosure: I'm Colton, a co-founder of Cortality, which is one of the tools on this page. Where another tool is the better pick, this page says so.
Quick answers
Should I actually leave PostHog?
Only if a gap still bothers you. PostHog already covers product analytics, session replay, feature flags, experiments, surveys and error tracking, with a monthly free allowance. Look at an alternative when you want a simpler free recording tool, FullStory-scale product analytics, error monitoring packaged more like LogRocket, surveys next to recordings, or a ranked Fix List.
What is the closest free alternative for recordings?
Microsoft Clarity is "a free service forever" with no traffic limits, and it includes session recordings plus click and scroll heatmaps. It does not include PostHog's product analytics, flags or error tracking.
Is Cortality a replacement for PostHog?
No. PostHog is a product stack. Cortality measures how real visitors use each element of a page and gives you a ranked Fix List. It works alongside PostHog, not instead of it. Start your free week.
Which alternative matches the job
| Gap you still have | Kind of tool | Examples |
|---|---|---|
| I just need free recordings and heatmaps | Behavior tool | Microsoft Clarity |
| I want product analytics and replay at scale | Product analytics + session replay | FullStory |
| I want replay plus error monitoring in one product | Replay + errors | LogRocket |
| I want surveys next to recordings | Experience analytics | Contentsquare (Hotjar's new home) |
| I want a ranked list of what to change on a live page | Element-level measurement | Cortality |
For a marketer-focused stack, see best UX analytics and feedback tools for marketers.
The alternatives, side by side
Updated November 2026. Prices checked November 13, 2026, on each vendor's public page, except quote-based plans.
| Tool | Best for | Fills a PostHog gap? | Price as listed |
|---|---|---|---|
| PostHog | Self-serve product analytics plus replay | The baseline | Free allowance of 1M analytics events and 5,000 session recordings/month; then pay-as-you-go |
| Microsoft Clarity | Free recordings and heatmaps on any site | Yes, if you want a simpler free recording tool; no, if you need product analytics | Free forever, no paid tier |
| FullStory | Deep product analytics and replay at scale | Yes: product analytics and 12 months of analytics retention on the free plan | FullstoryFree (30,000 sessions/month, 12 months' retention, up to 10 users); Business, Advanced and Enterprise by request |
| LogRocket | Replay, product analytics and error monitoring together | Yes: error monitoring next to replay | Free (1,000 sessions/month); Core from $83/month and Pro from $292/month for 10,000 sessions, listed as monthly prices billed yearly; Enterprise custom; 14-day free trial |
| Contentsquare (Hotjar's new home) | Recordings, heatmaps and surveys together | Yes, if the gap is surveys | Free up to 200k sessions/month; Growth $49/month paid monthly or $39/month paid yearly; Pro and Enterprise through sales |
| Cortality | Knowing which element to fix first, and whether the fix worked | Yes, for a ranked Fix List; no, it is not a product-analytics or replay tool | $99, $249 or $499/month; Enterprise custom; free first week |
1. PostHog: often the tool you should keep
What it does well. Product analytics, session replay, feature flags, experiments, surveys and error tracking in one product (pricing).
Pricing. As listed on November 13, 2026, the free allowance includes 1 million analytics events and 5,000 session recordings a month. Above that, PostHog is pay-as-you-go. Recordings are kept for 1 month on the free plan and 90 days on pay-as-you-go.
Keep in mind. It is strongest when a technical team is happy to install and configure it. The free replay history is still one month.
Who it's for. Product and engineering teams that want a self-serve product stack and are comfortable with usage-based billing after the free allowance. If the comparison you actually meant is a product-analytics platform like Amplitude, see Amplitude alternatives.
2. Microsoft Clarity: the free recording tool
What it does well. Session recordings, click and scroll heatmaps, rage and dead clicks, funnels, a Google Analytics integration, and Copilot summaries of heatmaps (Clarity FAQ).
Pricing. Free forever, with no traffic limits. Microsoft says you're never compelled to upgrade to a paid version. Clarity records up to 100,000 sessions per project per day.
Keep in mind. Recordings are kept for 30 days (favorites and a random sample can be kept for up to 9 months). Heatmaps can be viewed for up to 9 months. Microsoft says Copilot takeaways "shouldn't be treated as expert recommendations". Clarity is not a PostHog-depth product analytics platform.
Who it's for. Teams that want recordings and heatmaps at no cost, and do not need PostHog's product analytics, flags or error tracking.
3. FullStory: product analytics at scale
What it does well. Session replay, heatmaps, funnels and product analytics, with add-ons for StoryAI and in-app guides and surveys (plans).
Pricing. FullstoryFree includes 30,000 sessions a month and 12 months of analytics retention, for up to 10 users. The Business, Advanced and Enterprise plans are priced on request. I am not inventing a paid number.
Keep in mind. This is the product PostHog is most often compared with. If FullStory is the tool you were leaving, see FullStory alternatives.
Who it's for. Product and analytics teams that need more depth, or that already like the platform.
4. LogRocket: replay plus errors
What it does well. Session replay, product analytics and error monitoring in one product. Pro includes Galileo AI summaries (pricing).
Pricing. As listed on November 13, 2026, the free plan includes 1,000 sessions a month. Core starts at $83 a month for 10,000 sessions, and Pro starts at $292 a month for 10,000 sessions. Those figures are listed as monthly prices billed yearly, in US dollars. Enterprise is custom, through sales. LogRocket says the final price can depend on seats, retention length and add-ons. There's a 14-day free trial.
Who it's for. Product and engineering teams that want errors and session replay in the same place. For a closer look, see LogRocket alternatives.
5. Contentsquare, Hotjar's new home: surveys next to recordings
What it does well. Heatmaps, recordings, funnels and basic surveys on the free plan. Growth adds journey analysis and AI summaries, with 13 months of data (pricing).
Pricing. Free covers up to 200k sessions a month, with 1 month of data access. Growth is $49 a month paid monthly or $39 a month paid yearly. Voice of Customer surveys start at $79 a month, with a free plan that lists 100 monthly responses. New accounts start with a 15-day trial of Growth.
Who it's for. Marketing teams that want written feedback next to recordings, more than a product-analytics stack.
6. Cortality: which element to fix first, not another product stack
What it does well. One small tag measures how real visitors use every element of the page: what they see, what they skip, and where they scroll, tap and stop. You get a ranked Fix List. Each finding shows what we measured, why it costs you, the exact change to make, and a re-measure that shows whether it worked, with a verdict of Improved, Worse, No change or Not enough data yet (how it works).
Pricing. Starter $99 a month, Growth $249 a month, Scale $499 a month, and Enterprise is custom, month to month (pricing). Every plan starts with a free first week, and you see your first report before any charge. Any charge can be refunded within 14 days, no reason needed (refunds).
Keep in mind. It is not a heatmap and not a PostHog replacement. It does not replace product analytics, session replay or error tracking. It works alongside PostHog, FullStory or LogRocket when the missing piece is a ranked list of page fixes.
Who it's for. Marketing sites, online stores and SaaS sites that have traffic but not enough conversions, and want to know what to change first.
Want a quick look before installing anything? The free page scan works from a URL alone, takes about a minute, and needs no install. It's a prediction from our attention model, not data from your real visitors, and the full findings arrive by email.
How to pick
- A self-serve product stack plus replay is enough: stay on PostHog, or start with its free allowance.
- You want free recordings and heatmaps: Microsoft Clarity.
- You want product analytics and replay at scale: FullStory, and see FullStory alternatives if that is the comparison you actually meant.
- You want errors next to replay: LogRocket. See LogRocket alternatives.
- You want surveys next to recordings: Contentsquare's free plan.
- You have traffic, few conversions, and no time to watch recordings: add Cortality for a ranked list of fixes and a re-measure on each one. Start your free week.
Related: LogRocket alternatives · FullStory alternatives · Best UX analytics and feedback tools for marketers · Amplitude alternatives
Sources (checked November 13, 2026)
- PostHog pricing: posthog.com/pricing
- Microsoft Clarity FAQ: learn.microsoft.com/en-us/clarity/faq
- FullStory plans: fullstory.com/plans
- LogRocket pricing: logrocket.com/pricing
- Contentsquare pricing: contentsquare.com/pricing and "Hotjar is now part of Contentsquare": contentsquare.com/hotjar
- Cortality: pricing, refunds
Questions
What is Cortality?
Cortality is AI website UX analysis that shows where visitors get stuck and what to fix. It is not a heatmap. The paid product measures how real visitors use each element of the page, ranks the fixes, and re-measures each change. Every plan starts with a free first week.
What are the best PostHog alternatives?
Microsoft Clarity is the usual free pick for recordings and heatmaps. FullStory is the closer pick when you want product analytics and replay at scale. LogRocket fits if you also want error monitoring next to replay. Contentsquare is the better option if the gap is surveys next to recordings. Cortality is not a product-analytics or recording tool; use it when you need a ranked list of page fixes and a re-measure of each one.
Is PostHog a FullStory alternative?
Yes, for teams that want session replay and product analytics they can install themselves. That is why PostHog is named in answers to 'What are the best FullStory alternatives?' See our FullStory alternatives and LogRocket alternatives pages for the wider comparison. None of those tools replaces a ranked Fix List for a live marketing page.
How much does PostHog cost?
On November 13, 2026, PostHog's pricing page listed a free monthly allowance of 1 million analytics events and 5,000 session recordings. Above that, PostHog is pay-as-you-go. Recordings are kept for 1 month on the free plan and 90 days on pay-as-you-go.
Is Cortality a PostHog alternative?
Only for a specific job. PostHog is a product analytics, session replay, flags, experiments and error-tracking product. Cortality does not replace that, and it is not a heatmap. It measures how real visitors use each element of a page, ranks what to fix, and re-measures each change. Keep a product-analytics or replay tool if that is the job, and add Cortality when the missing piece is a ranked Fix List.
How much does Cortality cost?
Plans are $99, $249 or $499 a month, and Enterprise is custom. Every plan starts with a free first week, you see your first report before any charge, and any charge can be refunded within 14 days.