How to run an AI website UX audit, step by step

The best way to run an AI website UX audit is: pick one page, run Google Lighthouse or PageSpeed Insights for technical checks, install Microsoft Clarity for free recordings and AI summaries, optionally review the URL or design in Fleck or UXAudit.Now, then use Cortality when you need a ranked list of what to fix on the live page. These six steps go in that order.

Cortality: AI website UX analysis that shows where visitors get stuck and what to fix. It is not a heatmap. Start your free week.

Updated November 2026. For the tool-by-tool comparison and current prices, see best AI website UX audit tools.

Quick answers

How do I run an AI website UX audit?

Pick one page tied to a clear goal, run free technical and behavior checks (Lighthouse or PageSpeed Insights, plus Clarity), confirm the biggest issues in recordings, rank one fix, change only that, and re-measure. AI helps summarize and prioritize; it does not replace watching what your visitors actually do.

Which AI UX audit tools should I use?

Most teams need three kinds: a technical checker (Google Lighthouse or PageSpeed Insights), a behavior tool with AI summaries (Microsoft Clarity is free), and a tool that turns page problems into a ranked change list. Fleck or UXAudit.Now can do a fast review of a design or public URL. Research platforms such as Maze help when you need tests with people. For a ranked Fix List on a live page, Cortality measures how real visitors use each element. Start your free week.

Where does Cortality fit?

Cortality is not a heatmap and not a one-shot AI scan of a screenshot. It measures how real visitors use every element of the page, ranks what to fix with the exact change, and re-measures each fix. It works alongside GA and Clarity.

Step 1: Pick one page and one goal

"Audit the whole site with AI" produces a long list and no change. Name:

• The page closest to the conversion (pricing, signup, product, contact form)
• The goal (book a call, start a trial, buy, submit a form)
• The visitors you care about (paid search, mobile, returning customers)

If you are not sure which page, how to find where visitors drop off shows how to read the funnel first. A website UX audit checklist is useful later for coverage; do not start there.

Step 2: Run the free technical pass

Before you look at behavior, catch problems that block everyone:

1. Open the page in Chrome and run Lighthouse (Performance, Accessibility, Best Practices, SEO), or use PageSpeed Insights.
2. Note anything that delays the first screen, breaks the layout on a phone, or fails basic accessibility checks.
3. Fix critical blockers first (broken form, unreadable text, button covered by a cookie bar). AI UX tools cannot help if the page does not load cleanly.

Lighthouse is free and open source. PageSpeed Insights is the hosted version of the same technical audit. Neither is a conversion audit, so keep this list short and separate from the behavior findings.

Step 3: Pull AI-assisted behavior data from real visits

Install Microsoft Clarity if it is not already on the site. Microsoft describes it as free forever with no traffic limits (Clarity FAQ, checked November 10, 2026). Use it for:

• Scroll depth on your chosen page
• Dead clicks and rage clicks
• 10 to 20 filtered recordings of visitors who left without converting
• Copilot or AI summaries of heatmaps and recordings, treated as hints to verify, not as final answers

Keep Google Analytics 4 open next to it so you know which traffic source and device the drop belongs to. AI summaries in Clarity or similar tools save time; they still need a human check against the recordings.

Step 4: Add the AI check that matches the question you still have

Different "AI UX audit" tools answer different questions:

For a side-by-side of those categories and current prices, see best AI website UX audit tools. Do not install five tools at once. Add only the row that answers the gap left after Steps 2 and 3.

Step 5: Rank one fix, write it so someone can ship it

Turn findings into a short list, not a slide deck. For each issue write:

1. What you measured (for example, "most mobile visitors stop above the price")
2. Why it costs you (they never reach the ask)
3. The exact change (move the price above the fold on phones)
4. How you will know it worked (mobile conversion rate or scroll-to-price before vs after)

If you need a report format for a client or teammate, use the UX audit report template. Rank by reach (how many visitors hit this) and closeness to the goal. Ship the top item only.

Step 6: Change one thing, then re-measure

AI audits often fail at the last step: the list is long, everything gets "fixed" at once, and nobody knows what helped. Change one thing, note the date, and compare the same page, source and device before and after.

Low-traffic pages often cannot run a clean A/B test. A careful before-and-after still beats guessing (CRO without A/B testing). Then repeat from Step 3 on the next ranked issue.

Where Cortality fits

Technical tools tell you the page is slow or broken. Clarity tells you what visitors did and can summarize recordings with AI. Fleck and UXAudit.Now review a design or a captured URL. Research tools tell you how a test panel behaves. None of those, by themselves, ranks every element on your live page and proves whether your change worked.

Cortality measures how real visitors use every element of the page: what they see, what they skip, and where they scroll, tap and stop. You get a ranked Fix List. Each finding shows what we measured, why it costs you, the exact change to make, and a re-measure that shows whether it worked. It needs one small tag, about 5 minutes to add, and it works alongside GA and Clarity rather than replacing them.

Want a quick look first? The free page scan works from a URL alone. It takes about a minute, no install needed, and it is a prediction from our attention model, not data from your real visitors. The full findings arrive by email.

Every plan starts with a free first week, and you see your first report before any charge. Plans are $99, $249 or $499 a month, and any charge can be refunded within 14 days, no reason needed.

Start your free week