https://www.cortality.com/blog/ Practical guides to finding why landing pages don't convert, what to fix first, and how to measure changes on smaller sites. en-us https://www.cortality.com/blog/facebook-ads-clicks-no-sales/ https://www.cortality.com/blog/facebook-ads-clicks-no-sales/ Wed, 28 Oct 2026 05:55:00 GMT Paying for Facebook and Instagram clicks that never buy? Work through 8 checks in order: the goal, tracking, the landing, the first screen and checkout. https://www.cortality.com/blog/shopify-homepage-design/ https://www.cortality.com/blog/shopify-homepage-design/ Wed, 28 Oct 2026 05:55:00 GMT A Shopify homepage design checklist: 10 checks for the hero, menu, search, collections, proof, shipping and speed, plus how to tell what's worth fixing. https://www.cortality.com/blog/demo-request-page/ https://www.cortality.com/blog/demo-request-page/ Wed, 28 Oct 2026 05:50:00 GMT How to build a B2B demo request page that gets booked: what the call covers, which form fields to keep, instant scheduling, button copy and proof. https://www.cortality.com/blog/lead-gen-form-fields/ https://www.cortality.com/blog/lead-gen-form-fields/ Wed, 28 Oct 2026 05:50:00 GMT A field-by-field guide to B2B lead gen forms: which fields to keep, cut or ask later, what the published tests show, and the small details that cost leads. https://www.cortality.com/blog/saas-pricing-page/ https://www.cortality.com/blog/saas-pricing-page/ Wed, 28 Oct 2026 05:50:00 GMT SaaS pricing page best practices from published research: show the price, name plans by buyer, define the value metric and spell out the billing terms. https://www.cortality.com/blog/elements-visitors-ignore/ https://www.cortality.com/blog/elements-visitors-ignore/ Wed, 28 Oct 2026 04:33:00 GMT Visitors skip anything that looks like an ad, moves on its own, or sits below a false floor. Here are 8 elements people ignore and how to check yours. https://www.cortality.com/blog/form-abandonment-analysis/ https://www.cortality.com/blog/form-abandonment-analysis/ Wed, 28 Oct 2026 04:33:00 GMT How to measure form abandonment on a lead form: the three numbers to track, how to find the field where people quit, and the fixes research supports. https://www.cortality.com/blog/holiday-shipping-cutoff-dates/ https://www.cortality.com/blog/holiday-shipping-cutoff-dates/ Wed, 28 Oct 2026 04:33:00 GMT USPS, UPS and FedEx 2026 holiday dates, how to turn them into your store's own order-by date, and where to show it so shoppers see it before they buy. https://www.cortality.com/blog/lead-form-thank-you-page/ https://www.cortality.com/blog/lead-form-thank-you-page/ Wed, 28 Oct 2026 04:33:00 GMT What a lead form thank-you page should do: confirm, set expectations, let leads book a call, track the conversion once, and stay out of search results. https://www.cortality.com/blog/mobile-conversion-rate-low/ https://www.cortality.com/blog/mobile-conversion-rate-low/ Wed, 28 Oct 2026 04:33:00 GMT Most store traffic is mobile, but phones often convert worse than desktop. How to measure the gap, then 10 checks for speed, tapping, finding and forms. https://www.cortality.com/blog/saas-website-conversion-audit/ https://www.cortality.com/blog/saas-website-conversion-audit/ Wed, 28 Oct 2026 04:33:00 GMT A step-by-step conversion audit for SaaS websites: 12 checks across the homepage, pricing, signup form and first screen, plus how to rank the fixes. https://www.cortality.com/blog/shopify-add-to-cart-no-sales/ https://www.cortality.com/blog/shopify-add-to-cart-no-sales/ Wed, 28 Oct 2026 04:33:00 GMT Shoppers add to cart on your Shopify store but don't buy? Use Shopify's funnel report to find the step where they leave, then check the usual causes. https://www.cortality.com/blog/shopify-checkout-optimization/ https://www.cortality.com/blog/shopify-checkout-optimization/ Wed, 28 Oct 2026 04:33:00 GMT You can't redesign Shopify's checkout on most plans, but you control more than you think. 10 settings and checks to cut fields and surprises. https://www.cortality.com/blog/shopify-collection-page-optimization/ https://www.cortality.com/blog/shopify-collection-page-optimization/ Wed, 28 Oct 2026 04:33:00 GMT Shoppers land on your collection pages and leave? A 10-point checklist for sorting, filters, product cards and mobile, based on Baymard's research. https://www.cortality.com/blog/black-friday-product-page-checklist/ https://www.cortality.com/blog/black-friday-product-page-checklist/ Wed, 28 Oct 2026 04:00:00 GMT Get your Shopify product pages ready for Black Friday: 10 checks for sale pricing, stock, delivery dates, total cost, payments, gifts, clutter, and speed. https://www.cortality.com/blog/cro-audit-cost/ https://www.cortality.com/blog/cro-audit-cost/ Wed, 28 Oct 2026 04:00:00 GMT What a CRO audit really costs, from published prices: one-off app audits, agency audits and research firms, plus what drives the price and what to ask. https://www.cortality.com/blog/cro-without-ab-testing/ https://www.cortality.com/blog/cro-without-ab-testing/ Wed, 28 Oct 2026 04:00:00 GMT Not enough traffic to A/B test? Here's a step-by-step way to find what to fix, make changes, and measure whether they worked on a smaller website. https://www.cortality.com/blog/landing-page-not-converting/ https://www.cortality.com/blog/landing-page-not-converting/ Wed, 28 Oct 2026 04:00:00 GMT Getting visits but no signups or sales? Work through these 10 landing page checks, in order, to find where visitors drop off and what to fix first. https://www.cortality.com/blog/shopify-black-friday-landing-page/ https://www.cortality.com/blog/shopify-black-friday-landing-page/ Wed, 28 Oct 2026 04:00:00 GMT Build and test your Shopify Black Friday landing page before Nov 27: 12 checks for the offer, mobile layout, shipping and returns, speed, and checkout. https://www.cortality.com/blog/shopify-product-page-audit/ https://www.cortality.com/blog/shopify-product-page-audit/ Wed, 28 Oct 2026 04:00:00 GMT Audit your Shopify product page yourself in an afternoon. A 12-point checklist covering images, price, variants, the add to cart button, and speed.